DrugOnCard - Anonymous Medical Safety Smart Card

Our solution enables our pharmacy partners to offer their consumers an anonymous and 100% privacy safe smart card. The card will record prescription and non-prescription medication purchases and interact with a station located at the point of sale. The station will alert consumers about possible DDIs (adverse Drug-Drug interactions) that should be discussed with a medical professional. These warnings will be based on medication purchases automatically recorded to the card during every purchase at the pharmacy.

This solution has the potential of dramatically reducing DDIs that are responsible (according to the FDA) for 100,000 hospitalizations annually in the US, 5000 deaths and a direct annual cost of $6.8 billion.

The DrugOnCard “Smart card” looks like any credit card or loyalty program card, but has a processor with (virtually) infinite memory built into it. The card can be distributed to customers of the pharmacy. It “remembers” every drug purchase (prescription or OTC) made by the customer. The card is anonymous: it may have a unique identifying number (identifying the card but can’t be traced to the person) but no name, so that if the customer's privacy is always assured. No patient identifying information is ever stored on the card or in any RxDrugOn database.

When the customer comes to the checkout counter or to pick up a prescription, he inserts the card into a badge reader (or hands it to the clerk for insertion). Every transaction is automatically captured by the RxDrugOn system and written to the card. When the patient’s purchase has completed, the system prints medical information about the medicines on his card, including all possible interactions with drugs previously purchased and recorded on the card.

The card can also be read at participating health-care centers such as hospital emergency rooms, nursing stations, ambulances, etc, to provide vital drug and medical history about the patient (who may be unconscious at the time).

RxDrugOn supplements and not replace any existing system that maintains central patient databases with historic data, patients’ medical records, e-prescriptions, and so on; rather, it complements such systems by providing a portable and totally private repository for drug purchase information, including over-the-counter medications, and by informing the patient of dosages, possible side effects, and possible drug interactions. The printout may also include targeted patient education messages, prescription refill reminders and other promotional offers. These sponsored messages will enable sponsors to target messages, for the first time, based on a complete, accurate and up-to-date list of the consumer's prescription and non-prescription (OTC) medication.